We all don't
forget in which we had been around March 15, 2020 while the sky fell aside in
the shape of a pandemic and our lives had been for all time modified . We in
Saigu had just moved to Valencia with all of the enthusiasm to enter a brand
new segment in which we should get extra merchandise and complete the make-up
line that we had launched just over a year ago.
But on the
grounds that then, the lives of the whole global had been transformed a lot
that we might no longer even know wherein to start to listing the changes. From
the tragedies that have taken away grandparents, parents and household or left
them with sequelae after convalescence, to the social ones in our manner of
touching on, enjoyable, residing ... Not to say the generalization of the usage
of the masks that has already come to be an important a part of our check
listing when we depart domestic (wallet, keys, cellular and masks).
All those
adjustments have impacted like dominoes in other habits which includes
self-care or makeup. Of course, we put on less makeup , because the special
occasions to do it had been decreased to a minimal and, due to the fact with
the mask that covers our face and the rashes that it causes on our pores and
skin, we now not want to spend so much time on full makeup . On the opposite
hand, we do spend greater hours at home and we like to spend them on taking
care of our pores and skin .
Saigu adapts
to exchange
All this we've
located in Saigu and, of direction, we've also skilled it in our flesh. And, as
we have been born with a vocation to serve, to contribute to our network, to
create the ones products that were maximum needed, as quickly as we commenced to
understand where the shots were going, we knew we needed to make a exchange of
plans . We virtually simply had to observe and pay attention. Be aware about
all of your feedback and responses to the surveys that we were doing.
Obviously, since
we gave Saigu the surname of Cosmetics, (and now not Makeup, or some thing like
that) we already had in mind sooner or later to make the leap from makeup to
other beauty products however, if now not for this profound exchange in conduct
and wishes, perhaps we might have taken it extra evenly. Except that things
don't usually turn out the way you count on them and we all realize that we
must adapt or die.
The long
product improvement
So, we had not
but pop out of the stern confinement of 2020 that we were already launching the
pores and skincare machine. But, as we've already defined to you on different
events , the development of a new product is some thing like an elephant being
pregnant (it lasts 22 months!) And, in a wonderful hurry, we've controlled to
'supply delivery' to the first product in little more than a anus.
It has no longer
been smooth in any respect because, although at a technical stage we
additionally dominated the field of treatments like that of color cosmetics,
however beyond that there has been all of the mirrored image of what form of
products we wanted to make to offer the most and with what philosophy. And,
taking into account our standards and values up to now, the most herbal issue
turned into to create a line of 'less is greater'. That is, we did not see
Saigu doing exercises of 12 products that you have to observe earlier than
getting into bed. Nor do you create merchandise with a single asset and that
you have to study the formulation to understand how to combine them.
Easy and
effective cosmetics
The philosophy
that resonated with Saigu the maximum turned into seeking to make your
lifestyles as easy as feasible. And meaning looking to simplify remedy routines
as much as feasible and that you get the identical consequences with fewer
products and in less time . Who does now not want to nod off earlier or set the
alarm a bit later due to the fact it can shop a couple of minutes in front of
the reflect?
But of course,
on this way we've got needed to do a giant paintings of method, be notable
meticulous when choosing the energetic ingredients taking into account the
objective that each product had and the result we wanted you to see to your
pores and skin. In addition to that we have investigated the foundation of each
of its ingredients , the bins or the packagings to make sure that they met our
sustainability requirements. Because, even though for some people the
environment has taken a again seat, we assume that we have to be extra
committed than ever.
Always with
mirrored image and philosophy
And that during
our case translates into growing the nice beauty products with herbal
components and sustainable approaches to show that we must now not compromise
on satisfactory. We had this philosophy with make-up and we are moving it to
pores and skin care products. For us humans, animals and the planet are
beforehand of money . That means that the maximum crucial element is you, so
are our suppliers, the members of our crew, the ecosystems wherein the animals
and flowers that we like a lot live ...
Finally, thanks
for being there. For helping us display that a passion for cosmetics can be a
automobile toward a more sustainable and moral world . Because with the only
this is falling, it is straightforward to fall into survival mode and neglect
the whole lot round us. But we still think that the small gestures of many
humans are what is going to make a difference ultimately. Thank you for being
part of Saigu and we virtually desire that you like our new skincare line.
