"You have a terrible face today, have you ever
rested well?" If you're one of these folks that placed on make-up on a day
by day basis, you have likely heard dozens of variations of that phrase on the
days that you haven't had time to cowl your dark circles or paint your lips
before leaving home. We are so internalized that beauty and makeup are
synonymous that -on greater occasions than we would really like to admit- we
take a look at ourselves within the mirror with out painting and what we see we
do no longer like . Our vanity relies upon a lot at the beauty enterprise that
we clearly remark that “we are going to repair ourselves” as if there was
something broken in our face that might handiest be placed lower back together
with highlighter, eyeliner and lipsticks.
To recognize in which those insecurities come from, it is
sufficient to appearance again at our personal biography. We grew up gaining
knowledge of to make our dolls quite and chanting songs that said “do not look
at me, don't study me, go away it alone. That I haven't placed on my make-up
today and I appearance too vulgar with a view to take a look at me ”. And the
trouble was that we ended up believing the lyrics of these musical hits .
For this reason, when we have been young adults, our way
of feeling properly turned into to secretly select up our mothers' makeup with
the desire to appearance a touch extra like the ones fashions that appeared,
continually perfect and unattainable, in magazines. And now, already in
maturity, we watch with panic the ones little wrinkles that start to seem
subsequent to our eyes while we snort because they make us sense that our
splendor is fragile and perishable.
The weight of advertising and marketing on our
self-esteem
We have spent years pursuing an ideal of splendor that
has come to be a supply of perpetual dissatisfaction. As can be deduced from an
investigation accomplished through the University of the Basque Country, the
notion that we've of our body photograph is particularly conditioned by
advertising . Since our childhood we have obtained an incessant bombardment of
inaccessible beauty fashions that we end up turning into references to aspire
to. Not enormously, each day we get hold of more than 6,000 advertising hits .
And if we prevent to glance through the pages of a magazine or look at the
advertising that looks on our Instagram bills, we are able to see that many of
these advertisements are related to the beauty enterprise.
In truth, the beauty and hygiene quarter became the 5th
in funding volume in 2018 in Spain, in step with a take a look at via Infoadex.
Advertising and cosmetics are two powerful industries that feed lower back on
every different. Advertising creates vulnerabilities through spreading a
inflexible beauty model this is a ways eliminated from the daily reality of
most people, at the same time as the cosmetic enterprise tries to offer us
antidotes inside the shape of anti-cellulite lotions, anti-wrinkle capsules and
foundations to cover imperfections. It is an ideal approach in which both win,
in which the principal losers are the women.
Gender bias
It is crucial to spotlight the gender issue, because
traditionally the pressure on aesthetic look has essentially fallen on girl
shoulders. And in spite of the huge advances that girls have made inside the
remaining century, cosmetic advertising and marketing has hardly modified on
this time and nevertheless keeps to emphasise that cosmetic products could make
them extra attractive and ideal to male eyes . Stereotypes have no longer
disappeared, they've absolutely modified. Before they have been represented as
fragile and passive, reduced to the domestic sphere. Now we are contemplated in
a very sexualized manner and excessively involved about our physical look, with
out enhancing qualities inclusive of courage or intelligence.. In reality,
despite the fact that seventy five% of the advertisements are finished by using
ladies, handiest 6% of them appear in positions of power.
All of this impacts how women perceive themselves. An
research within the journal 'Science' showed that up to six years antique girls
have been considered as smart as their classmates. However, from then on, their
perception changed and they felt less shiny than they did . It is precisely at
that age while -consistent with psychology experts- children start to be aware
about how they're seen via others. This explains why the jobs related to every
gender and bolstered via marketing and cosmetics grow to be having an impact on
woman vanity .
Embrace our splendor
Therefore, it is crucial that we are aware about the
strategies behind the snap shots that we respect in magazines and on the
influencers' social networks are a fiction constructed through a masterful
combination of make-up, light games and picture modifying packages. When doubtful approximately it, keep in mind
that even the splendid version Cindy Crawford once declared "I desire I
appeared like Crawford" to denounce the immoderate retouching suffered via
the photos that had been taken.
So that this idealization does not decrease our vanity,
it is important that we attempt to unlearn that idea that cosmetics is a device
to cowl our defects. At Saigu Cosmetics we need that, if we determine to wear
makeup, we do it as a way to rejoice that imperfect, various and particular
splendor that everyone possesses . And
that occurs via getting to know to observe ourselves with tenderness,
regardless of the layers of cosmetics that cowl our face. It is a tough
struggle, however one that is really worth it. Only then can we disdain the
songs of Mecano and understand that there is no higher splendor remedy than
having an excellent shallowness.
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